The Catalogue takes longer in theory, to produce a sale but you only need one interested party to produce a high sale price. Buyers make an offer and you then have 7 days to;

1. counter-offer

2. accept their offer or

3. ignore their offer

The Auction is faster as it has a sense of urgency but you need two interested parties in order to produce a high sale price. Under the proxy bidding , buyers only pay $1 more than the next highest bidder. This HOW-TO guide is how to best utilise the two options together to produce a good overall result.

Step 1. Add all your domains into the Catalogue, this should be the starting point for all sales. It gets them indexed by Search Engines and you can start getting offers.

Step 1.1 Add buy now/target prices to your Catalogue listings, this gives buyers a bit of an indication as to what you feel is the domains worth and it helps you to get a number into the buyers mind before they start talking to their advisers. There is no perfect formula for determining a domains value but imagine yourself as a buyer – you will try to guess how many sales a specific domain will bring you, then how much you will make off a sale and subtract the effort you need to add to make it work over a period of time.

Now you have a basic value for the domain.

If the buy now price for a domain is higher than the buyers “value” for a domain they will just shake their head and walk away so you need to be reasonable with the prices or you will be in for a long long wait. You do not have to have a price for every single domain on
day one, so work on this slowly if you have a large portfolio of domains.

Step 1.2 Add a “for sale” banner and link from the domain back to your listing on Netfleet. This one is so often overlooked but it is really crucial to getting eyes onto your listing.

If you are not using the site for monetisation/mini-site then set the name servers to dns1.netfleet.com.au and dns2.netfleet.com.au to “park” the domain with us, we will then add a “for sale” page and a link to get buyers to make offers.

Step 1.3 Check that your credit account details are all up to date so that funds will be deposited into your correct account as soon as the sale is processed.

Step 2. Wait for an offer. This can take months so be patient but as soon as you do get an offer make sure you counter-offer! It is important to get the ball rolling and to show the buyer that you are a serious seller. Lets assume for the sake of this argument that you set your “buy now” (BN) to about double what you will sell for.

~ If you get a low ball offer (less than 25% of your BN) counter-offer very quickly with your full buy now price (shows you are irritated).

~If you get a warm offer (25-50% of your BN) counter-offer quickly with 85% of BN (shows you are willing to negotiate).

~If you get a hot offer (> 60% of BN) then wait a few days before counter offering about 75% (seems like you are seriously considering the offer before responding).

~ If you get an offer of >80% of BN, then you should consider accepting the offer since they are probably not wanting to negotiate and they really think your BN is just too high.

If you get a sale immediately via your Buy Now price then be sure to check the whois details after the Change of Registrant is completed, if the whois shows a retail buyer (often the company name matches the domain name) then you did a good job with your pricing, but if the details look like another domain investor bought the domain then you should consider reviewing your Buy Now prices since they might be too low.

Step 3. If you get a few offers on a domain name but no one accepts your counter offers then you should look into who else would be interested in that domain. Do some research and marketing. Start with a search engine, see if there are multiple parties likely to be interested in the phrase the domain relates to. Good signs are lots of adverts around the term and multiple companies in the generic results.

This is a good time to consider an Auction. We suggest using a 7 – 10 day long auction, set to end on a Tues, Wed or Thursday. Once an auction is “LOADED” you start calling a few companies advertising on search engines using the term, or even ranking generically and let them know what there is a public auction ending on x day with this domain name and they will only pay $1 more than the next highest bidder so if that term is worth anything to them, then they need to act now.

Get them to give you their email address if they are interested so you can send them the link to click on, and you can answer any questions they may have.

* Netfleet will email all the people who have already made offers and even members who have browsed the listing in the past to let them know it is going into auction.

* Netfleet will also email people who have setup alerts for terms in your domains, so you are assured of quite a few “eyes” on your listing if it has been in the Catalogue for any length of time.

As far as Buy Now prices go, we suggest you start with 90% of the BN you used in the Catalogue. When it comes to setting a reserve we’d suggest using about 50% of the BN, this should be the bare minimum you would be okay walking away with. There are no second offers or chances to contact the highest under bidder so make sure if the auctions misses your BN by a few $s you will be relieved and not disappointed.

If you transfer the domain to Netfleet you will not need to pay a fee to set a reserve. Note: if you are setting a reserve; unless the
reserve is met, the domain will not appear in the very popular “Reserve Met and selling today” page on Netfleet so you need to make sure that you market the listing yourself and you direct buyers to https://www.netfleet.com.au/your-domain.com.au (replacing your-domain.com.au with your domain).

Step 4, is to just rinse and repeat step 3. As and when you think a domain is going to be popular (you might have had a few offers via email or a form on the site) then you set up a short term auction on the Netfleet site and again; it is well worth your while to do some marketing on that domain.

IP Neighbourhood is a professional research suite containing 18 new tools to assist buyers and sellers alike.

This week at Netfleet, we have identified our favourite 6 tools within the IP Neighbourhood suite and present some of the key benefits to your business.

1. Domain Due Diligence

• To validate statistics provided by the seller when you are looking to purchase a domain or website
• Multiple trust metrics help you determine link quality to safely assess how the domain or website was previously used thereby eliminating issues eminating from artificial or farmed backlinks
• For sellers, the tool offers extensive stats on page rank and organic pages listed in search engines. As higher ranking sites may require less ongoing SEO investment, the domain or website may command a higher selling price. This information can also be made transparent to your client

2.  Auction Intelligence

• Shows full purchase and transfer information combined with a full whois history at various time intervals
• View historical whois records including Registration, Admin and Technical contacts
• Shows multiple search functions and shows trends in domain name acquisitions

3. Domain Name Management

• Saves you time by allowing you to manage all of your domain names and websites in one place
• Gives you total visability of your portfolio

  4. Aftermarkets & Auctions

•   Integration with multiple marketplaces and auction websites
•   Sophisticated SEARCH function and visibility of advance metrics all on one screen

5. Expired Domains

• 60,000 + new expired domain names added daily *
• Allows you to quickly identify domains in your chosen market

6. New Domains

• Identify trends, discover emerging markets and track competitors in .com, .net and .org as the tool monitors new Domain Name registrations
• Allows you to perform defensive Domain Name registrations

* Note that the tools work for Next week, we will unveil another 6 tools within the IP Neighbourhood suite to enhance your domaining experience.

In the meantime, if you’d like to know more go to the website.

We’re happy to say that business is booming! In November, as you will know, we integrated our aftermarket domain auctions into our daily snapper auctions for expired domains. The rationale was that it seemed that the expired domain auctions were stealing the limelight when there were some great names being put up for sale by you, our members, that deserved more attention.

We also made it completely free to add reserves if your name is at Netfleet meaning there’s absolutely no risk in listing even your best domain names and testing the market.

These changes had an immediate impact. From a rather meager 29 aftermarket sales in October, we recorded 106 in November. The momentum held and December, January and February all showed strong monthly increases with the numbers of sales 188, 274 and 319 respectively.

Count of Aftermarket Sales

Whilst the auctions have proven to be the big driver for aftermarket sales, the standard listings have also seen a jump in activity albeit a bit later. From just 8 standard listing sales in December, we saw 21 in January and 23 in February. Importantly, the standard listing sales have consistently significantly achieved higher prices per domains with the total value of these 44 sales over the last two months amounting to $48,892.

Suffice to say that aftermarket domains have been booming. Conversely prices at our daily expired snapper auctions have been weak over the last few months. So, it certainly seems to be a buyers’ market on the expired domains and a sellers’ market for anyone holding premium Australian domains. So get your unused premium domains added to the auction or listed in the catalogue now and check out the bargains in today’s no reserve auction!

Anyway enough of the analysis, here is another graph to illustrate the sales. Please ask any questions or let us know your feedback in the comments below!

Value of Aftermarket Sales

Due to this, we’ve pushed every client auction (aka AMA domains) that was ending today, back to end tomorrow. These are:

10Th.com.au
26.com.au
35.com.au
4X4Supermarket.com.au
4X4Trails.com.au
4X4Trips.com.au
7X.com.au
AflSuperCoach.com.au
AirportLimousines.com.au
AirportParkingInfo.com.au
AllTheDeal.com.au
AllToDaysBestDeals.com.au
Alternate.com.au
ArtPieces.com.au
ArtVsScience.com.au
Aus86.com.au
AussiePets.com.au
Babystoredirect.com.au
Barbecues.net.au
BargainPetSupplies.com.au
BargainSupermarket.com.au
BeachDeals.com.au
BikeSports.com.au
BluestemBrands.com.au
BoatSalesHub.com.au
BoatTrailer.net.au
BrandMakers.com.au
BrandPromotion.com.au
BrisbaneAirportParkingInfo.com.au
BulkBillingDoctorsInfo.com.au
CampingProducts.com.au
CarRentalNewZealand.net.au
Century.net.au
ChampionsCentre.com.au
Cheap-Laptop.com.au
Chest.net.au
ChromeBookcase.com.au
ChromebookReview.com.au
ChromeBookshop.com.au
Chromium.com.au
ColdwaterCreek.com.au
Comic.net.au
CompostingEquipment.com.au
ComputerForSale.com.au
ComputerHardware.com.au
ComputersForSale.com.au
Currarong.com.au
Daily-Deals.com.au
DealMoney.com.au
Destine.com.au
DigitalMarket.com.au
DirectWine.com.au
DiscountOutlet.com.au
Discounts2Day.com.au
DollarShave.com.au
DomainLab.com.au
DominosVouchers.net.au
DreamTickets.com.au
DrinkDrivingHelpline.com.au
DromanaCaravanPark.com.au
Ebanking.net.au
EbookReaderGuide.com.au
ECommerceWebsite.net.au
EddieBauer.com.au
EdHardy.com.au
EffectsOfSmoking.com.au
Eltonjohn.com.au
Enemy.net.au
Equipments.net.au
EroticStories.net.au
Erotize.com.au
Every.net.au
Fancy.net.au
FastFlirting.com.au
FederalBox.com.au
FileForBankruptcy.com.au
FileSecurity.com.au
FreeAdultSites.com.au
FreePornTube.com.au
FreeTemplates.com.au
Fukushima.com.au
Funnyt-Shirts.com.au
GermanPorn.com.au
GLeNinnesHotels.com.au
GloucesterHotels.com.au
Golden-Beach.com.au
GoolwaHotels.com.au
GoondiwindiHotels.com.au
GraphicDesignConcepts.com.au
HitechCentre.com.au
HitechDiscounts4U.com.au
HiTechHub.com.au
HomeUnits.com.au
Intro.net.au
Issue.net.au
JervisBay.com.au
Jh.com.au
JokesShop.com.au
KitchenQuotes.com.au
KiwikornEr.com.au
LaptopsForSale.com.au
LegalProducts.com.au
MobileMowers.com.au
MonsterDeals.com.au
Nudity.net.au
Oasis-Dating.com.au
Okay.net.au
OzMovers.com.au
PerthParty.com.au
PetsOnlineShop.com.au
Phy.com.au
Playbook.net.au
Playing.net.au
Pricing.net.au
ProduceMarket.com.au
PubsAndClubsCanberra.com.au
Quotation.net.au
RealEstateTours.com.au
Redress.com.au
ResidentialFinance.com.au
RugGallery.com.au
SexToysSuperMarket.com.au
ShedSandGarages.com.au
ShipSourcing.com.au
Snowboarder.net.au
SoundOfMusic.com.au
SportsTrade.com.au
StockQuotes.net.au
Sugra.com.au
SuPaCheapComputers.com.au
SuPaCheapTravel.com.au
SurfShop.com.au
SwissColony.com.au
SydneyAirportParkingInfo.com.au
SydneyEscortsService.com.au
TabletStore.com.au
Tarazzz.com.au
Tenth.com.au
Terrigal.com.au
ThingsToDoInMelbourne.net.au
ToolDepot.com.au
UeFaChampionsLeague.com.au
Webezine.com.au
WhatToDoInMelbourne.com.au
WindowsPhone8.com.au
WorldWar1.com.au
WorldWar2.com.au
Ww1.com.au
Ww2.com.au
ZaraOnline.com.au
ZoomWhitespeed.com.au
ZoomWhitespeed.net.au

All bidders are being informed.

Thanks
Mark

Auctions

We have now merged all the different auction platforms on Netfleet in to the one – Snapper Australia, Snapper New Zealand and the Aftermarket Auctions now sit side by side on the one auction:

https://www.netfleet.com.au/auction/

As usual, we run a daily auction, however now all auctions will finish at the same time each day – 2pm AEST (Sydney time).  This includes New Zealand domains.

We have also removed the first bidder discount of $10 from all of our auctions, to remain consistent across the auctions.  Furthermore for consistency, all starting bids in our Auctions are $10, unless there is a reserve set.   All current domains in the what was called Aftermarket Auctions, have retained their default reserve of $100, however new domains added to our auctions will have a starting bid of $10, unless you set a reserve (which is free if your domain is with Netfleet).

For expired domain names, we have removed the standard cost of registration previously charged, and replaced it with a Buyers Premium (see below).

8% Commission for Domain Catalogue

Previously called our Standard Catalogue Listings, now renamed to Domain Catalogue, we are now charging 8% commission on final sale price.  The final sale price also no longer includes GST (if applicable depending on the sellers GST status).   All existing Domain Catalogue listings that have a Buy Now price, have automatically been increased by 8%.

Buyers Premium

The Buyers Premium is charged to all buyers on Netfleet, and includes the change of registrant cost/new registration cost, administration, and securely managing funds.   This amount is in addition to the winning bid amount, or offer amount, and is mandatory for all domains bought on Netfleet.

The Buyers Premium is $49.95 inc GST.

It is important to note in the case of expired domains for Australia and New Zealand, this fee replaces the cost of registration fee that applied before, which equates to the same charge.

We hope you enjoy the new Netfleet, if you have any question as ever, please Contact Us.
The Netfleet Team

One of the many highlights for us was the presentation on Portfolio Holders, and with AusRegistrys permission we have been able to publish it here.   AR consider a “Portfolio Holder” to be a registrant who owns over 50 domain names, of course some of these registrants would make up larger companies covering their brands/niches, however many are made up of the majority of clients we have on Netfleet – domainers.

We all love data, and this presentation wallows in it.  Before reading the article, have a guess on how many “Portfolio Owners” there are in .au?  And what percent of the entire market do you think they take up?   I for one, was entirely wrong!  Please follow the link below:

Registrar Conference 2012 – Portfolio Holder Report

Hope you enjoy

Thanks

The Netfleet Team

AusRegistry means any or all of the AusRegistry Group, related entities and respective officers or employees. The content herein is only for the information of the recipient, is subject to copyright, and may contain privileged and/or confidential information. As such, it and any names, trademarks, service marks, logos, and icons of AusRegistry or third parties may not be reproduced, distributed or published without consent. The content has been prepared and presented in good faith based on information and sources which are believed to be reliable. To the extent permissible at law, AusRegistry assumes no responsibility for the accuracy, reliability or completeness of the information contained. All rights conferred under law are reserved.

The fundamental processes behind buying and selling domains will remain the same, however we are now putting a large focus on retail, end user buyers. The current site can appear intimidating to first time visitors, which has been the main driver for our refresh, so whilst we have continued to grow, and more domain sales than ever are getting over the line, we really want to carry forward this trend and make the site more appealing, easier and friendly to our retail clients.

So what’s in store for Netfleet.com.au?

Well, for one, here is a sneak preview of the new design for our home page:

We hope you like it!   Obviously it’s hard to get a proper feel for the new look, until we launch, but hopefully this gives you an indication of where we are trying to head.

Probably the biggest change to Netfleet that we are rolling out, is the amalgamation of our auction platforms.  Currently Snapper Auctions Australia, Snapper Auctions New Zealand, and Aftermarket Auctions are all in independent auctions, and Standard Catalogue Listings again fall in to their own separate area.   With the new design, we will merge all these platforms together in to the one auction, or as in the case of Standard Catalogue Listings, separated by specific views.

This means you just need to hit one URL for access to every domain for sale on Netfleet.com.au.  This focuses buyers in to the one area, rather than ping ponging around the site.  All auctions will end at exactly the same time – 2pm AEDT (1pm AEST) – so for that critical final 10 minutes of an auction, I expect we will experience quite a show.

To standardise the auction platforms, we will remove extended bidding from Aftermarket Auction domains.   We will also be lowering the starting bids for Aftermarket Auctions to $10 – to align with the other auctioned domains.

To keep things consistent for newcomers to the site, we will be adding a “Buyer’s Premium” to all domain names of $49.95.  For expired domains, this essentially replaces our cost of registration of the domain, which is currently $49.95.   For clients selling domains via auction or as standard catalogue listings, this will cover an administration fee (managing funds/support) and the Change of Registrant fee.

Due to popular demand, we will also see the return of the push to auction feature – where sellers will have the option of pushing a standard catalogue listing domain straight to auction, using the current bid price as the starting bid/reserve.   This is an excellent option for increasing bid activity on the domain name.

We will also be putting expired domains up for auction and available for bids as soon as they appear on the Official Domain Drop List, meaning you will have between 24-48 hours to bid on ‘naturally’ expired domain names, and in the case of pendingDelete domains, you could have up to 14 days.

So, we hope this has been interesting, and we will be in touch with any updates or developments over the next two weeks.

Best wishes,

The Netfleet Team

We are now offering zero upfront cost Aftermarket Auctions (with reserve prices) if Netfleet.com.au is the registrar for the domain.

To Transfer your domains to Netfleet go to

https://www.netfleet.com.au/transfer.php

We have been running our current format of Aftermarket Auctions since November 2011 so I thought it was time to share some insights into what I have observed in the last 10 months.

• There have been 850 completed sales, with a success rate just under 10%
• 82% of the sales where by 10% of the sellers.
• The most successful sales were the ones with no reserve
• There seems to be a lack of marketing being undertaken by the sellers

To help you with identifying leads to better market your domain names we have also added links to websites which are actively marketing to the keywords contained in your domain names. Just go to

https://www.netfleet.com.au/ama.php

after you have your auctions up and running and click on the icon in the Leads column.

Just a reminder that Netfleet charges only 8% commission on sales from the Aftermarket Auctions and we handle all the invoicing on your behalf. We also offer the Change of Registrant process for cost price ($18.43) meaning you can make the most of your time and money.

Do you have more than 100 domains and wanted to find all the domains expiring in 90 days, that are using dns1.netfleet.com.au as a nameserver and have auto-renew set to off? Well this information is now just 3 clicks away as we have added a few filters to help you find specific domains. Like a drop down list of all the name servers you are using and the ability to filter by domains with auto-renew enabled or off. At this point our bulk tools will prove to be very useful as you might choose to renew them all or even update their name servers.

If you have been sitting on the fence wondering if it is worth the effort of transferring your domains then now is the time to act. Remember transfers of domains between .au Registrars is always FREE and we offer domain renewals and Change of Registrant for $18.43 (for 2 years).

https://www.netfleet.com.au/transfer.php