Archive for the ‘Domaining’ Category

Domain Pointing: Why Two Names are Better than One

Last time, we brought you everything you needed to know about choosing a TLD, and the importance of having a .com.au domain. In our piece, we suggested that web owners and domainers with a preference for .net.au domains should, at the very least, acquire and point the .com.au equivalent towards the aforementioned site. But in doing so, among those who are new to domain names, we often hear the same concerns raised by worried business owners: “Everybody knows me by my current domain! I don’t want to change!” Sure, at first it might seem like the prospect of all that […]

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Choosing a TLD: Why do I need a .com.au when I’ve already got a .net.au?

In our last article, we discussed what you should consider when looking to choose the right domain name. In doing so, we touched on the importance of having your chosen name on the most appropriate top-level domain (TLD), something we’ll now cover in more detail. It should come as no surprise that few people, if any, visit www.google.net.au or www.facebook.net.au. After all, .net.au domains are often perceived as playing second fiddle to .com.au in Australia. Not only are web users less receptive towards them, people are typically less likely to remember or click on them. Whereas a good .com.au domain exudes authority and credibility […]

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Domain Names: How to Choose the Right Domain Name

It’s often easy for website owners to be distracted by the development process, which, while important, can amount to little reward if your audience cannot find you. Much like having the best property in an undesirable location would hurt the value of your home, even the best website will struggle to attract interest without an equally appealing ‘location’. That’s where the right domain plays its part. So what’s behind a good name? Here are the key dynamics to consider that will help you choose the right domain name.   Use Descriptive Keywords Despite the domain community continuing to debate whether […]

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