With an exchange price of $3,074.45, mattressesmelbourne.com.au was our highest selling domain from the last fortnight. The name was secured by a domain investment company, who also scooped up one of the other names to feature on our list. The name is likely to appeal to end users who are involved within the retailing of mattresses. Thus, with a target keyword included in its name, as well as a geographically pointed domain, the domain could attract notable web traffic if aligned with an SEO optimised website.

Skipping down the list for a moment, and it’s easy to see why the same owner opted for melbournemattresses.com.au. This name was acquired for the slightly lower value of $2,249.45, however, the owner is well positioned in that they are able to offer the two domains as a bundle to prospective end users. As with the aforementioned name, this one will service a targeted market, and captures traffic from an alternative search flow.

Slotting in between these two names was the acronym domain bnb.com.au. The name was secured for the modest value of $2,425.45. Considering the surge of activity for P2P accommodation provider AirBnB, this name could look to leverage the increasing trend towards bed and breakfast accommodation options. Alternatively, the name could appeal to those who intend to use it as an acronym for their business and make their website easier to find for customers. Accordingly, there would certainly be a lot of keen eyes monitoring this name if it were to be on-sold in the future.

Another acronym caught the attention a high profile client, with lnp.com.au registered for $1,897.45. Perhaps unsurprisingly, the new holder of the name is the Liberal National Party. Given they already own the .org equivalent, naturally this was the next step for the party to protect its branding. Currently, with a .org domain, some web users may have difficulty finding the site because the TLD is generally less known about. Thus, capturing an additional TLD will help capture an abundance of previously ‘lost’ web traffic.

Our fifth and final name is retainingwalls.com.au, which was the subject of a transaction worth $1,040.55. Securing the name was a related business, Earthworks.com.au Pty Ltd. Given the similar aspects these two names share within the same industry, it is foreseeable that the name could be used as either a replacement or supplementary service for the company. With the value of the name driven by its informative keywords, users who search for retaining walls are likely to see this domain as one of the leading search results – provided the new registrant capitalises on the name with strong SEO.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

During this period, our highest selling domain was claimed by a lucrative two letter domain name – in this instance, ot.com.au. The name was secured for a final sum of $7,517.35, with the owner being a private company who currently hold a portfolio of Australian domains.

While the name does not feature any keywords or particular SEO appeal, it is likely to resonate as an acronym for business names, or products, which incorporate two words. There are immediate benefits for businesses with longer names to adopt a short name like this – providing it is relatable.

Two letter domains are much more likely to be remembered by customers, which attributes them a higher value among end users. As such, the market value of such domains has steadily increased over time, and as was the case with ot.com.au, domainers are prepared to acquire the domain with a view that its liquidity will help them flip it rather easily.

Making our list of premium domain names that have been captured by our lucky customers, quitsmoking.com.au was obtained at auction on the 3^rd of August. Selling for a total value of $1,481.65, the domain was purchased by a sole trader who also owns several domains.

Given the increasing awareness surrounding the risks of smoking, and a push within the community to move towards ‘healthier’ lifestyles, one could presume that the domain’s descriptive keywords will support web traffic – particularly given the name also functions as a call to action.

At this stage, search data suggests 210 Australians search for the terms “quit smoking” on a monthly basis, while the site operates with a cost-per-click of $0.98. If the health conscious trend continues to grow, or governments levy further taxes on smoking in the future, it would be reasonable to assume this web traffic will improve. Nonetheless, as an investment, the name is likely to hold greater value to businesses in this area.

Rounding out the results, drk.com.au was purchased for $1,424.45. With its short yet flexible nature, which caters to the medical field as well as a potential abbreviation or acronym for businesses (including one ASX listed company), there was little surprise when we saw this name snapped up by none other than a doctor! No doubt possessing a shrewd business sense, the new owner would have realised the benefit associated in owning a short domain name that coincides with their title and personal name.

Not only is the domain likely to be incredibly memorable among the doctor’s existing patients, but it will also support the generation of new business through SEO-optimised content and ads. Furthermore, from an industry standpoint, the name is likely to support a professional image and outline the doctor’s experience and credentials – a move that is likely to further their career in the long run.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au