Our highest selling domain across the last fortnight went to openpay.com.au, which sold on the 2^nd of September for a final sum of $3,679.45. A fitting purchase, the new owner in instance is none other than Openpay Pty Ltd, an online payment facilitation business that also operates under the name Jam Payments Pty Ltd.

While Australians only make 10 Google searches per month for the terms “open pay”, this is one instance where the new owner will be able to align their brand and domain. Given the brand is somewhat new in this instance (as the company has been operating with the aforementioned Jam Payments name), one can expect search traffic to increase when marketing efforts kick off. Having been incorporated for several years, it would seem this is a patient acquisition for the business, and one that should help them grow via a memorable name.

Sliding into second place this edition, dao.com.au was snapped up by Southbank Constructions Pty Ltd for $1,699.45. Although at first glance it might appear there is little to tie the company to the domain name, in fact, it aligns with the individual registrant behind the company.

Securing a domain that aligns with one’s personal name is a practice sometimes adopted by entrepreneurial business owners with a vision to build a ‘wider’ brand. With this domain being three letters, there’s also a higher intrinsic value if said owner decides to part ways with the name in the future.

Taking out the bronze medal this time around was invogue.com.au, which went to another company involved within the building industry, Residential Building WA Pty Ltd. The transaction was settled for $1,149.45, and regardless of its intended use, appears to represent sound value.

Firstly, not only does the name contain a very catchy and well-known idiom, but it’s also a short one at that. Furthermore, the phrase is often applied across a series of contextual applications. In the business realm, a name such as this would likely hold value to companies operating within the fashion and/or design space. This is a positive as whenever you have a name targeted to more than one sector, you increase the chances of a bidding war should you resell the name.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Making its way to the top of the list for the week, financeaustralia.com.au was sold on the 26^th of August for $3,459.45. Its new owner, Tan & Tan Australia Pty Ltd, is a company trading with several businesses, including within the finance sector (home and automotive loans). With this business, the company has been using the domain: financeaustralia.info.

Having now secured the equivalent name for the much more popular .com.au TLD, the business is very well placed to receive a boost in web traffic and generate potential new business. Securing the equivalent .com.au domain is something we wrote about recently, and it’s great to see one of our customers has done exactly this through an astute purchase!

Also selling on the same day, for a price of $2,698.25, was kq.com.au. Another company trading with several business names, it is likely this domain was picked up for investment purposes, or on behalf of a client. After all, with the premium that two letter domains provide, it’s foreseeable that someone else could be prepared to offer more to benefit from the short, and memorable, nature of the name.

Next up, cgh.com.au was settled for a final sum of $2,117.45. With its three letter name serving as an abbreviation, it was no surprise to see the new owner of this domain being CGH Group Pty Ltd, a company that is also known as Corestaff – a recruitment specialist in the mining, construction and energy industries. A perfect fit aligning the domain and company name, we expect to see a strong brand developed, which will in turn help with marketing efforts.

With its SEO-rich keywords, it was only a matter of time before goldcoastluxuryhomes.com.au was snapped up – in this instance, for a very modest sum of $1,699.45. When it comes to marketing properties within the real estate industry, there are few assets more valuable than a strong, descriptive domain with an exact match.

Serving as another example of how desirable it is to align a domain with your company name, we were pleased to see headlands.com.au end up with Headlands Distilling Company Pty Ltd. Selling earlier for a fee of $1,314.45, the company now has the foundation from which they can launch their image to customers in a recognisable manner.

Last but not least, we were thrilled to help Sunraysia Pipes and Products secure the .com.au equivalent of their current domain. Currently using sunraysiapipes.net.au, the business has now secured sunraysiapipes.com.au. We have little doubt this domain will quickly deliver returns that far exceed the cost of $1,094.45.

After all, the fact that this domain was picked up means that someone else may have been using it previously, so the owner has effectively safeguarded the virtual naming rights of their brand. They’re also far less likely to lose potential web traffic, and customers, including those who were previously forgetting to type .net.au. This is no longer a worry and the owner can point the two domains.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Both offers are available for all domain name auction sales from Sunday 1st September to Monday 30th September (inclusive).

$10 First Bidders discount

It’s back! Get in first and bid on any Domain Name at auction and you will receive a $10.00 first bidders discount.

That means that every single name purchased in the auction is $0 reserve and $0 minimum bid.

Approx. 1000 domain names expire in Australia every single day – with approx 7000 domain names available in the Netfleet auction every week and 30,000 available in the Netfleet auction every month – there are incredible opportunities literally waiting to be snapped up!

19.95 Buyers Premium 

The Buyers Premium including 2 years registration of your domain name has been SLASHED.

For the month of September, you won’t pay $49.95 for your buyers premium – you will pay a measly $19.95!

It’s as easy as 1,2,3

The sale is on every domain name auction purchase for the month of September, no tricky promo codes to remember, no messy details to enter. Simply;
  1. Log in to your Netfleet account
  2. Bid in the auction on any name of your choice – if you are the first bidder, you will receive the first bidder’s discount of $10.00 – automatically!
  3. If you are the winning bidder, check your email to see if the name has been successfully caught on your behalf and enjoy the discounted $19.95 Buyers Premium on your final invoice.

According to Google the exact search phrase “home loan calculator” is searched for in Australia 33,100 times a month.  Meaning it sold for basically $1 for every monthly search, which looks like a fantastic deal when you consider that a click for this very competitive search term is worth about $5,65.

It is worth remembering that with expired domains the buyer only had 24 hours to made a decision and to get involved so the true market value of a domain like this is actually much higher.

You’ll notice on the Snapper Auctions page each domain now has a hyperlink to a single page view. This shows the domain broken down in to it’s simplest view, whilst having all the information you would ever require, just a short click away on the same page.

A big change for this view is fixed bidding. Traditionally, all bids were proxy/automatic bids on our Snapper Auctions, however in the single domain view, it is now fixed bids – the price you enter will be a fixed bid on the domain. Read about Bids and Offers on Netfleet.

We hope this new feature and view works well for seasoned domain investors and new comers alike

Thanks
The Netfleet Team

Netfleet was pleased to snap this domain for our client. It will be interesting to see what they do with this domain name as it is a fiercely competitive keyword. Today the top ranking domain for the keyword “creditcards” at google.com.au is credit-cards.net.au outranking creditcard.com.au by three places, showing that “com” is not always king.

It will be interesting to see what the new registrant, Steven Rollan of MAD CAT PTY LIMITED, will do with this high quality name in a market which is very close to home for most investors.

I’d personally love to know why the previous registrant, Anthony Ziino of INVESTMENT PROPERTY SOLUTIONS, did not renew the name but suspect that I’ll never find out.

Thanks to all the participants in today’s auction who saw value in this domain, as we only charge $1 more than the next highest bidder, so without a bit of competition this name could have been snapped for as little as $10.

The following domain names are in pendingDelete status – which means auDA have instructed the registrar to delete the domain names due to a breach in policy by the registrant. Domain names in pendingDelete can sometimes be contested by the registrant, and un-deleted, however with these domain names this is highly unlikely.

Due to the quality of these generic domain names, we wanted to give you a bit of advance notice and post details of these domain names, and some helpful metrics:

These should become available on the Tuesday 28th June at 1pm:

 
And on the following day, these should become available on the Wednesday 29th June at 1pm:

 
So make a note in your diary for Domain Snapper Auctions on the 28th and 29th June, equally, choose your favourites and get reminded with a Netfleet Alert

Best wishes,
The Netfleet Team

http://www.netfleet.com.au/Expired_Domain_Names_and_Domain_Snapper_Auctions.pdf

The beginners guide covers the following sections:

• What are Expired Domains?
• What are Domain Snapper Auctions?
• Why do I care?
• Get started in 2 minutes – Easy as 1, 2, 3
• Can’t Find The Right Domain?
• Need Help? Contact Us

If you have any questions or comments on this guide – please Leave A Reply below and add your comment!

Thanks
Mark

We felt that a strong commission structure was essential to jump start the Domain Snapper Auctions affiliate program, that’s why we have made it possible for you to earn a huge 30% commission of the winning bid in the Domain Snapper Auctions from your referrals (if we snap the domain of course!).

As an example, earlier this month we successfully snapped PetInsurance.com.au for our client who won the auction with a high bid of $16,223 AUD. Should you have referred that client, you would have earned a 30% commission, and we would be writing you a cheque for a whopping $4,866.90 AUD – and that’s just for one domain. In addition, that same referred client would be attributed to you for a whole 12 months – meaning you could keep on earning for the entire year!

How To Become An Affiliate

To become an affiliate with Netfleet of Netfleet, logon to the Members Area and choose the Affiliate Program. Carefully read the terms and conditions of the affiliate program, and follow the prompts to activate your affiliate account. It’s that simple. Once activated, you will see your unique affiliate link, suggested links and banners, and the all important revenue and statistics for your affiliate account to date.

Your affiliate hyperlink will look similar to this:

http://www.netfleet.com.au/?auid=9283

Once you have your unique affiliate hyperlink, you can email it to prospect clients, put it on your website, tweet it on Twitter, post on Facebook, add to forums – the list goes on. If an interested party clicks on your link, and goes through to Netfleet, we attempt to track the referral using cookie technology and you will be attributed to the referral on sign up.

If you have already activated your Netfleet affiliate account – don’t worry – your unique affiliate link works for all affiliate programs. Just keep on doing what you have been doing!

The Commission Structure

The following details the commission strucutre for the Domain Snapper Auctions affiliate program:

 
Full details can be found in the Members Area under the Affiliate Program section:

https://www.netfleet.com.au/members.php?a=affiliate

If you have any questions, need help with activation, or how to use your unique affiliate link, please get in touch and we would be happy to assist

Best wishes,

The Netfleet Team