It’s often easy for website owners to be distracted by the development process, which, while important, can amount to little reward if your audience cannot find you. Much like having the best property in an undesirable location would hurt the value of your home, even the best website will struggle to attract interest without an equally appealing ‘location’. That’s where the right domain plays its part. So what’s behind a good name? Here are the key dynamics to consider that will help you choose the right domain name. Use Descriptive Keywords Despite the domain community continuing to debate whether […]
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