Merry Christmas from Netfleet

Merry Christmas from Netfleet

What happened to 2012?! As ever, it seems to have flown by as 2013 is upon us. It’s hard to believe that is has already been 4 1/2 years since the policy prohibiting Australian domain name sales was lifted. The domain investment community has grown from nothing to a busy, burgeoning industry that we are all part of, and no more so than in the past 12 months, thanks to the enthusiasm of buyers and sellers in our community, and through great domain name forums such as

Domain Name Trading on Netfleet in 2012

We are delighted to have sold a whopping 12,062 domain names in 2012 – an average of 33 every single day. We’ve also had some big sales this year, with some of most notable 5 figure sales to go through the door being:










It has been a record breaking year for .au domain name values, with prices nearly doubling. This is an encouraging metric for the future, and expected to continue for 2013 and beyond. You can search on our entire list of past domain name sales on Netfleet by going to our Research page, or if you prefer a graphical view of how the market is changing, be sure to check out our Domain Sales Graphs. There has never been a better time to build your portfolio – don’t forget our Auctions run every single day – and that includes Christmas Day.

Netfleet – The Number 1 Registrar in Australia

This year, we launched our public facing registrar system, and finally we were able to manage your domain names for you. “Built by domainers – for domainers” probably best describes our platform, and we have paid a huge amount of attention to bulk/mass functionality to cater for large domain portfolio owners – with bulk renewals, transfers, change of registrants, name server updates, and many other tools.

What’s more, our renewal rate for domain names is just $18.43 inc GST. These features have helped make us the Number 1 registrar in Australia for inbound transfers.

Transferring to a different registrar in Australia is free – so to see what all the hype is about, and transfer your domains to Netfleet.

A Lick of Paint and More

Another big change for us was the overhaul of our site, with a fresh new design and some important sales process changes. The design was created with simplicity in mind, to help attract new retail buyers to your domain names for sale. We’ve cut back on complication, and streamlined our sign up process which has seen a significant increase in new clients, helping us to record just fewer than 17,000 registered buyers and sellers. So welcome to clients new and old!

The biggest change to our sales process was the merging of our expired domain auction (both Australia and New Zealand), and our aftermarket auction in to the one platform. This means buyer focus is no longer diluted between the three, and all eyes are on the one auction platform, which ends every day at 2pm AEDT. This change has been quite dramatic and has more than doubled the number of sales per day, increased the average price by 40% with the total turnover per day quadrupling! So what are you waiting for? Auction your domain names now.

We have many exciting new initiatives to bring you in 2013 to help you buy and sell Australian domain names. As ever we value your feedback, comments and suggestions, so please do Contact Us and get in touch with one of the team.

From the whole team at we would like to wish you a very Merry Christmas and a Happy New Year.

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